Is Your Website Costing You Clients?
7 Easy Steps to Audit Your Site
It’s the perfect time to take a step back and reflect on your progress—and that includes your website. Think of your site as the digital storefront for your coaching business.
Does your website clearly communicate your value, attract your ideal clients, and convert visitors into paying customers?
A quick website audit can reveal opportunities for improvement and help you start the new year with a stronger online presence.
Here’s a simple step-by-step guide to ensure your website is ready to bring in high-ticket clients in the year ahead.
Step 1: Evaluate Your Homepage
Does your homepage communicate who you are, what you offer, and how you can help in under 5 seconds?
What to Check
A clear headline that speaks directly to your ideal client’s needs.
Subheadline or tagline summarizing your value proposition.
A strong Call-to-Action (CTA) above the fold (e.g., “Book a Free Call”).
Quick Fix
Rewrite your headline to address your client’s main pain point and the solution you provide.
Why It Matters
Your homepage is often the first touchpoint for potential clients. A clear, engaging homepage immediately reassures visitors that they’re in the right place and encourages them to take the next step, whether that’s learning more about you or booking a call.
Step 2: Assess Your Website’s Visual Appeal
Does your website’s design reflect the premium service you offer?
What to Check
Consistent color palette and professional font choices.
High-quality images or videos that align with your brand.
Clean, uncluttered layout with ample white space.
Quick Fix
Replace generic stock photos with authentic images or professional photography.
Why It Matters
Visual appeal builds trust and establishes your authority. A polished, cohesive design shows potential clients that you value quality and professionalism—important traits for attracting high-ticket clients.
Step 3: Test for Mobile-Friendliness
Does your site work seamlessly on mobile devices?
What to Check
Ensure your site is responsive (e.g., text adjusts to screen size).
Check that buttons and links are easy to tap.
Test page load speed on mobile using tools like Google PageSpeed Insights.
Quick Fix
Adjust button sizes and optimize image files for faster loading.
Why It Matters
More than half of all web traffic comes from mobile devices. A mobile-friendly site ensures you’re not losing potential clients who browse your website on the go.
Step 4: Audit Your Navigation
Can visitors easily find the information they need?
What to Check
A clear menu with 4–6 main navigation links (e.g., Home, About, Services, Courses, Blog, Contact).
Use of breadcrumbs or search functionality for larger websites.
Logical hierarchy with links leading to actionable pages.
Quick Fix
Simplify your menu by grouping similar pages together or removing unnecessary items.
Why It Matters
Smooth navigation keeps visitors engaged and helps them quickly find what they need. A user-friendly structure can reduce bounce rates and increase the likelihood of conversions.
Step 5: Optimize for SEO
Are you using keywords effectively to rank on search engines?
What to Check
Page titles and meta descriptions include relevant keywords (e.g., “Life Coach for Wellness Professionals”).
Headers (H1, H2, H3) structured logically with keywords.
Alt text added to images for better search engine indexing.
Quick Fix
Use a tool like Ubersuggest or have a chat with ChatGPT about your ideal client and how you can best help your ideal-client-website-visitor understand how you serve them to refine your keywords for your on-page SEO.
Why It Matters
SEO ensures your website is discoverable by the right people. By optimizing for search engines, you increase your visibility and attract visitors actively searching for services like yours.
Step 6: Review Your Content
Does your content engage and build trust with your audience?
What to Check
Testimonials or case studies highlighting results.
Clear service descriptions that explain benefits, not just features.
Updated blog posts that demonstrate authority in your niche.
Quick Fix
Add at least 1–2 client success stories or testimonials to your site.
Why It Matters
Great content keeps visitors on your site longer and builds credibility. By showcasing your expertise and results, you increase the chances of visitors reaching out to work with you.
Step 7: Check for Conversion Opportunities
Are you guiding visitors toward taking action?
What to Check
Visible CTAs on all pages (e.g., “Get a Free Consultation”).
Easy-to-use contact forms or scheduling tools.
Gated content like eBooks or webinars to collect emails.
Quick Fix
Add a pop-up or sidebar opt-in for a free resource.
Why It Matters
Every visitor is a potential client. Strategic CTAs and clear next steps can significantly increase your conversions, turning casual browsers into paying clients.
Take Action on Your Audit Results
By completing this website audit, you’ll have a clear understanding of what’s working and what needs improvement.
Your website will better reflect your expertise, engage your audience, and guide them toward taking action. Starting with an optimized site means you’ll be ready to attract high-ticket clients and grow your coaching business.