founder
Hi,
I’m Lei Ann
I build and run the systems behind an online coaching business.
So the coach can coach.
And her business can run without her.
systems.
workflows.
funnels.
I grew up in a small Texas town with a big garden, a big family, and a lot of self-reliance baked in early.
These days I call the Midwest home.
where it all began
IN 2012
I was a young stay-at-home mom with a houseful of kiddos, running a business as a fitness trainer to other busy moms.
During arguably the busiest season of my life.
I built my first online offering out of pure necessity:
A healthy freezer crockpot meal prep system.
recipes filmed in my own kitchen,
nutrition principles made simple enough to actually use on the daily.
Life was beautifully chaotic.
It taught me how to build things that hold up anyway.
I LEARNED
How to meet people where they are.
How to make complex things feel doable.
How to build trust with someone who’s already overwhelmed.
And how much the back office of a business matters, even when nobody sees it.
That turned into
A specialty in website strategy, systems, funnels, & workflows.
And eventually
into being the person who sets up and runs the operations so you don’t have to.
Your business DOESN’T HAVE TO BE COMPLICATED to have the life you want, & make the impact you want.
It just has to be SET UP TO RUN WITHOUT YOU having to carry every piece.
So you can DO THE WORK YOU STARTED IT to begin with.
meditation guide.
recovering do-it-aller.
mom of six who believes life is meant to be lived.
When I’m not building systems
I’m walking the lake, learning a new line dance, or geeking out over how to better organize my pantry.
If your business has already PROVEN IT WORKS
and you’re ready to PROVE IT CAN RUN WITHOUT YOU
let’s talk.
Featured in
