WEBSITE DESIGN FOR HEALTH AND WELLNESS COACHES
Strategic website design that reflects your expertise and supports how you want to show up.
Clean, elegant, easy-to-manage websites and systems built to support your work.
“My website finally matches my expertise.”
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✔ Help the right people find you and understand what you offer
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✔ Show up online with confidence, credibility, and ease
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✔ Support sustainable growth without added complexity
When your website hasn’t caught up to the work you’re doing…
You’ve done the work to build real expertise. Your certifications, programs, and experience are solid.
Over time, though, your website may have been built in pieces, between clients, life, and learning as you go. It might even be getting traffic.
Yet there’s often a quiet sense that something isn’t quite clicking. That the website isn’t fully reflecting the depth of what you offer, or supporting how you want to show up for the people who need you.
Not because anything is wrong with your programs.
But because your website hasn’t caught up to where you are now.
This can show up as:
✘ Your website feels outdated or misaligned with where you are now.
✘ You’re spending more energy than you want to just managing your site.
✘ Visitors don’t always understand what you offer or where to go next.
✘ The tech behind the scenes feels heavier or more disconnected than it needs to be.
Imagine instead…
A website that feels as thoughtful and grounded as the way you work.
One that reflects your expertise, builds trust from the moment someone lands there, and supports your right-fit people in taking the next step without pressure or push.
That kind of website isn’t about doing more.
It’s about having the right structure in place to support what you’re already building.
A Thoughtful Partner For This Stage of Your Business
I’ve been in the health and wellness world myself, building, teaching, and serving real people with real needs.
As my own work grew, I learned firsthand how much the way a website is structured and experienced matters. Not just how it looks, but how it supports both the business owner and the people moving through it.
Now, as a web strategist and designer, I help translate that same depth of work into a website experience that feels grounded, supportive, and easy to navigate.
In short, I build the structure and systems of your website (the infrastructure of your online business) so the right people can find you, trust you, and take the next step with confidence.
How A Well-Built Website Supports You
This is not about doing more or pushing harder.
It’s about having a foundation that quietly carries its weight.
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Feels calm, credible, and aligned
From the moment someone arrives, the experience reflects the level of your work. Clean, elegant, and thoughtfully designed so people immediately feel they’re in the right place.
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Guides people naturally
The path forward is clear. Visitors understand what you offer, who it’s for, and what to do next without having to hunt, guess, or feel pressured.
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Is easy to manage
You can make changes confidently, knowing the structure is solid and the system won’t unravel with every small update.
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Works in the background
The foundation supports visibility, trust, and connection, even when you’re focused on clients, programs, and real life.
Here’s how it works…
A thoughtful, supportive process without the overwhelm.
Step 1:
We start with where you are
We begin with a conversation and a clear look at your current website, goals, and how you want to show up going forward.
This gives us a shared understanding of what’s working, what’s getting in the way, and what kind of structure will best support you.
Step 2:
I design and build the foundation
From there, I design and build a clean, elegant website system that reflects your expertise and supports your business.
This includes strategy, structure, SEO considerations, and intentional design. Each working together so your site feels cohesive, intuitive, and easy to move through.
Step 3:
You launch with confidence
Your website goes live with everything in place to support visibility, trust, and next steps.
You’ll know how to use it, update it, and rely on it without feeling dependent, overwhelmed, or unsure.
Ready to take the next step?
If you’d like to work together, start here.
What clients are saying…
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“My website finally matches my expertise!”
“I used to dread sending people to my website. I was embarrassed, it felt amateur and didn’t represent who I was as an RD and nutrition coach. Working with Lei Ann, changed everything. The process was seamless and collaborative, and she made sure every detail was perfect. Now, my site positions me as an authority and works seamlessly where I need it to. I’m finally feel confident and proud to share my site with the world.”
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“She understood my vision instantly"
“If you're wanting a website that reflects your personality, expertise and attracts your target audience, definitely hire! Lei Ann is easy to work with. She immediately understood my goals and the transformation I wanted for my website, even when I couldn't put it into words.
10 out of 10!" -
"I was overwhelmed. Now - I feel so confident about my online presence!”
“Before working with Lei Ann, I was overwhelmed by my outdated website. It didn’t reflect my brand or attract the kind of clients I wanted. But from our first conversation, I felt seen and understood. Lei Ann guided me through every step of the process, making it stress-free and even exciting. Now, I have a gorgeous, professional website, and I feel so confident about my online presence!”
What you’ll get…
A website built to support your work now and as you grow.
This isn’t just a new website.
It’s a well-considered foundation designed to reflect your expertise, support your people, and make your online presence easier to manage over time.
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Strategy & Structure
A clear foundation before anything is built.
- Website and UX strategy grounded in how people actually move through your site
- Page structure and flow designed to support understanding and next steps
- SEO considerations woven into the structure from the start
So your site makes sense to both people and search engines.
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Clean & Elegant Design
A visual experience that matches the level of your work.
- Custom design that feels calm, credible, and intentional
- Thoughtful layout, spacing, and hierarchy that supports trust
- Styling that elevates your brand without feeling over-designed
Your site looks professional without feeling cold or generic.
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Seamless Functionality
Everything working together behind the scenes.
- Integration with email, scheduling, course platforms
- SEO-ready foundations built into your pages
- Clean, reliable systems that don’t feel heavy or disconnected
The tech supports you, not the other way around.
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Content Guidance
Support so your message comes through clearly.
- Guidance on what content belongs where
- Headings and layout that help people understand what you offer
- Visual and thumbnail direction where helpful
You don’t have to figure out where everything goes on your own.
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Training Video Library
So you’re not dependent or afraid to touch your site.
- Personalized video walkthroughs for your website
- Guidance on how to update content safely and confidently
- A structure that’s easy to maintain as things evolve
You’ll know how your site works, and have the resources to feel comfortable using it.
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Ongoing Support (Optional)
Support beyond launch, if you want it.
- Post-launch check-in and email support
- Optional strategy or maintenance as your needs change
- Space held to return to as your business evolves
Support that adapts as your website and offerings continue to expand.
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Absolutely.
If you’re working with a copywriter, I’ll provide the overall website strategy, structure, and page flow so the copy is placed intentionally and supports how your ideal clients read, process, and make decisions.
I’m happy to collaborate directly or provide clear outlines your copywriter can work from.
The goal is the same: a site where messaging, structure, and design work together seamlessly.
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I specialize in Squarespace because it’s flexible, powerful, and easy to manage long-term.
That said, conversion strategy isn’t about the platform, it’s about how the website is structured, how the information is presented, and how people move through it.
Those principles apply everywhere.
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Every project is scoped based on your goals and needs. There is no one-size-fits-all pricing.
Most full custom website projects fall between $7,500-$15,000, depending on the scope and optional add-ons.
I know pricing transparency matters. Once I learn more about your project during the application and consultation process, I’ll be able to provide a clear estimate and walk you through options that make sense for where you are.
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To reserve your space on my design calendar, a 50% deposit is due upon signing the project agreement.
The remaining 50% is due at project completion, prior to launch.
This structure keeps the process simple and predictable for both of us.
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Yes.
That’s part of the intention behind how I build.
You’ll receive personalized video walkthroughs showing you how to update content, images, and key sections of your site with confidence. We’ll also review everything together during your launch handoff.
You won’t be left guessing, and you won’t need to feel dependent for everyday updates.
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That’s completely okay.
If you’d like a clearer picture of what’s working and what could be improved before committing to a full project, the Website Health Check is a simple place to start.
It gives you insight without pressure and helps you decide next steps with more confidence.
Frequently Asked Questions
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