Is your website working for you?

Compelling custom websites that help you stand out.

Sound familiar? …

When it comes to writing or creating – you can go all day.

When it comes to building your website, it's like staring at a blank page.

A little overwhelming. Not entirely sure where to start.

You know what you want it to do. Maybe what you want it to look and feel like. It's just…

When you go to build it, it just doesn't turn out like you're imagining. Or worse, you keep stopping before you even start.

You’re an expert in your business and …

  • You simply don’t have the time to figure out how to get your website to do what you want it to do.

  • Maybe you set up your site yourself and now you’d like some designer touches and an easier way to attract your favorite clients.

  • You have some important changes or new pages you need added to your site and you don’t have the time to focus on it.

  • You want to have a website that you aren’t embarrassed to send people to and people will understand how to sign up with you.

  • You need a marketing or sales funnel built for you.

  • You want someone to show you how to run your Squarespace website with a customized video library specific for you.

Want to see some projects?

You can view some recent featured web design projects over in the portfolio.

You’ve put years of blood, sweat, and tears into building your business. Your industry is in demand now more than ever, but chances are you spend a lot of time trying to figure out how to best present your business on a website and stand out from competitors.

  • Can you really say your website is working for you right now?

  • Does it attract your favorite type of clients?

  • Is it building connection with authenticity and transparency?

  • Does it showcase your best work and demonstrate the range and quality of your services?

  • Is it making you the kind of money that lets you take family vacations?

In a highly competitive industry, you need a website that sells your services for you. It needs to immediately communicate the value of your work and the quality of your service.

To get more of your favorite clients to book you, you’ll need them to find and engage with your website first.  

I’m here to help!

Up-level your website the easy way.

Imagine …

  • Booking THOUSANDS more dollars in projects each month with your favorite kind of clients.

  • Expanding your client base through your website and digital marketing with much less effort.

  • Showcasing your quality of work just by sharing your website.

  • Owning your website and having full control to make changes and updates without needing to rely on a designer.

  • Having a customized library of videos to reference exactly how to use your custom site.

  • Spending more time with your family and friends, taking regular vacations, and no longer working crazy hours.

Services

The Signature Package

This package includes a comprehensive Squarespace website design build or redesign with strategy, design and SEO.

The WorkDay Design Package

This package includes 7 hours of focused work exclusively on your Squarespace web design or copyediting project.

Build a highly profitable business
without having to wrestle with the tech.

Modern Design

Mobile Responsive

SEO Ready

Easy to Maintain

How It Works

CONSULT & BOOK

LOAD & BUILD

LAUNCH & CELEBRATE

Finally have the confidence that everything is in place and you’re ready to serve and sell.

Hello there

My name’s Lei Ann and I’m a professional Website Strategist and Designer + SEO expert.

I provide beautiful, custom Squarespace websites that bring high-end clients to you consistently, effortlessly fills your calendar with dream clients, positions you as the go-to executive leadership coach, and shows visitors why working with you would help them achieve their next level and beyond.

My goal is to help you stand out.

Nail that first impression with a website that commands attention, showcases your expertise, and attracts high-end clients who can’t wait to work with you.

  • I grew up in a small town in Texas, but currently reside in the Midwest. I’ve always had a deep love for all things design and creativity. Since I was young, I’ve been intrigued with how things work and how they work together.

    As I got older, I was thrilled to learn about the wonderful world of Website Design and Email Marketing.

    In 2012, I started my own online business, creating a website and online system to share my healthy freezer crockpot meal prep strategy and fitness workouts with my community. From the very first website I created, I knew that this was something I wanted to be doing all the time. The unique combination of creative and critical thinking required to build websites that create a guiding journey is something that really fascinates me.

    If you need a website but don’t know where to start, or the thought of trusting a stranger with your beloved business scares you — let’s chat. I’ll outline a clear roadmap of the entire process and I promise to make it as easy as possible for you. Your comfort and confidence are my top priorities as your personal website designer. I’m available for questions anytime. You can trust me to provide guidance and clarity every step of the way.

Still have some questions?

  • With me as your designer, you get:

    For a website–

    ✔️ A custom Squarespace website tailored to consistently attract high-end dream clients, and meet your unique goals. A website to do what you need your site to do.

    ✔️ Full website strategy, design and development in Squarespace.

    ✔️ A streamlined design process to get your website up in 4 - 6 weeks (no dragged-out projects, here!).

    ✔️ Copy guides for writing and gathering your content.

    ✔️ On-site search engine optimization (SEO) best practices for better rankings of your site to show up when someone searches for what you offer.

    ✔️ A custom, personalized video training library to teach you how to confidently update your site going forward.

    ✔️ 20% off of your first year of Squarespace

    ✔️ 1-on-1 time and attention throughout our collaboration, including all email support and kickoff calls.

    See the specific service for its process and timeline. >>

  • Your business is not a one-size-fits all, so your website design project isn’t priced that way either. I make sure your business goals are my top priority and your website does what you need it to do.

    The general range for a fully custom, strategic website project is typically between $4,000 - $12,000.

    If you think your budget is too small, we can discuss phases. Perhaps scaling down the project scope so we can meet where your budget is to help move your business forward with a beautiful website that does what you need it to do and prepares you for expanding into the future.

  • Projects are usually booked a few months in advance (so you have time to gather the necessary content to get your site built as quickly and seamlessly as possible), but there are some exceptions.

    If you have a hard deadline or need a quick turnaround, you’ll want to check out the WorkDay page.

  • Absolutely!

    I believe an online business owner should have the power and confidence to update their site themselves. So every one of my custom web projects includes a custom, personalized video training library that you have full access to.

  • Building a website for a business is a business expense and business expenses are tax deductible.

    Disclaimer: I am not an attorney, tax professional or CPA. This is not legal or tax advice. Please consult your attorney, business tax advisor or accountant. That being said - building a business website is a business expense.

  • We will begin with an introductory call or email conversation. You can schedule a free consultation or email me at lafinch@poweryourhabits.com to find out my next design time availability.

    I’ll explain my service in more detail and you can ask me any questions.

    In short -
    If you decide you’d like to book a project, we’ll choose a design date for when the build process will begin. I’ll send over a contract, invoice, and my before-the-build questionnaire which tells me more about your business and your target audience.

    Then -
    I’ll send you a list of everything I need from you before the project begins (content, images, access to current site, etc).

    At that time, I’ll also send a Google folder for you to gather your content together.

    Note: I’m available anytime you need me during this content gathering process to provide you with assistance + answer questions.

    When your design date comes -
    I’ll start with SEO research from the questionnaire about your business and target audience.

    Then comes the initial design phase. I’ll keep you updated and ask for your feedback along the way. The process will be collaborative and you will be able to provide me with as much input as you’d like!

    For a Squarespace Web Design project:
    Once the website is fully built, I’ll connect your domain name, get you set up with Squarespace (20% off the first year), provide you with custom video tutorials for making future edits, and answer any questions you have.

    No worries.
    Moving forward, I’m always available for help + maintenance 👩‍💻

  • Don’t want to manage your site yourself? No problem! Time is money.

    If you need help updating your website, adding new pages, or designing additional collateral, ask me about website design day rates!

  • I believe in a highly collaborative process that empowers you to contribute your edits and feedback throughout the development journey.

    Here's how it works:

    Initial Home Page Preview
    In the first few days of the project, I'll present you with the fully designed and built-out home page.

    Your Feedback Matters
    This is your chance to provide feedback and suggest any changes you envision. Your insights are invaluable in shaping the website to align with your vision.

    Iterative Design
    If there's something you feel could be improved—a section, page, graphic, or anything else—I'll take care of it.

    A Reflective Website
    Together, we'll work to craft a website that authentically mirrors your business and brand values.

    Your Satisfaction is Key
    My goal is to present you with a site that genuinely makes you happy. I commit to working alongside you to create the final outcome. Your satisfaction is my priority, and I take immense joy in helping your new website flourish.

    I want you to feel confident that your input matters, and I'm dedicated to collaborating closely with you to achieve a website that brings your vision to life.

    Your happiness with the end result is what motivates me throughout this journey.