From Fitness Coach to Web Strategist

It All Started with a Simple Idea—But No Online Presence

In 2012, I was a fitness coach, a stay-at-home mom to six kids, living in the Midwest and running a growing wellness business. I had created a system for healthy freezer crockpot meal prep that was changing lives, and I knew I needed to bring it online.

So, I set out to build an online course and a website—but quickly realized something: having knowledge isn’t enough if you can’t communicate it effectively online.

That was my turning point.

As I worked to bring my course to life, I became obsessed with web strategy, user experience, and how design influences decision-making. I saw firsthand how a clear message and intentional structure could turn visitors into engaged clients.

That’s when I knew: this wasn’t just about websites. It was about creating a seamless customer journey.

Why Most Websites Fail (And How I Do Things Differently)

After spending over a decade in fitness and wellness, I noticed something: coaches are great at what they do—but their websites aren’t working for them.

❌ Some websites look good, but don’t convert visitors into paying clients.
❌ Some coaches rely on referrals alone, missing out on an audience actively searching for them online.
❌ Some spend hours every week on manual marketing, when a strategic website could do the work for them.

I realized that a website should be more than an online presence—it should be a business tool that works as hard as you do and creates ease and flow in your life.

So, I became certified in Website Strategy, Web Design, Copywriting, and SEO, and started helping health & wellness coaches craft high-converting websites that do more than just look pretty.

Now, I take a strategic, psychology-driven approach to web design, ensuring that every site I build:

✔ Attracts high-value clients by positioning you as the go-to expert in your field.
✔ Guides visitors through a seamless journey from curiosity to commitment.
✔ Saves you time with built-in automation, clear messaging, and an intuitive user experience.

The Science Behind My Strategy

Most web designers focus only on aesthetics—but I design websites based on how the human brain processes information and makes decisions.

🔹 First Impressions Are Instant
Website visitors form an opinion about the credibility of your brand in just 0.05 seconds. An outdated or confusing site? You lose them before they ever get to know you.

🔹 Trust = Higher Rates
A well-designed website increases perceived expertise by up to 70%, allowing coaches to confidently raise their prices.

🔹 Booking Clients Should Be Effortless
Coaches who offer seamless online booking through their website see a 50% reduction in admin time.

🔹 SEO Matters
Coaches who invest in SEO optimization get up to 5x more organic traffic, meaning more people find them without paid ads.

Your website shouldn’t just be a beautiful brochure—it should be a system that works for you, freeing up time, increasing revenue, and helping you scale effortlessly.

Let’s Build a Website That Reflects Your True Value

I know what it’s like to be great at what you do, but struggle to translate that into a strong online presence.

I also know that when you have the right website—the kind that reflects your expertise, builds trust, and naturally converts visitors into clients—everything in your business changes.

You’ve built something incredible. Now it’s time for your website to match the level of expertise and impact you bring to your clients. Let’s make that happen together.

If you’re ready for a website that positions you as the expert you are, attracts the right clients, and helps you grow without the constant hustle, let’s talk.

📅 Book a Free Website Audit Call