Online Business Manager for Coaches
who are ready to stop carrying it all.
I help coaches build the systems, funnels, and structure that let your online business move forward without everything depending on you.
⭐️⭐️⭐️⭐️⭐️
“Wow. Thank you. Seriously.
I didn’t realize how stressed I was about that.”
- a client, mid-call
LET’S TALK ABOUT HOW
Your business is working.
Your clients are getting results.
You have ideas you’re excited about. But…
…behind the scenes,
too much still depends on you.
Everything routes through you.
Too much lives in your head.
There are still parts you have to manually send.
And the things you really want to build
keep getting pushed aside.
Every time
you sit down to move an idea forward,
something else needs you first.
YOU’RE NOT BEHIND
You’ve just outgrown how you built to get here.
You wear every hat because that’s what’s needed in the beginning.
Most coaches build this way at first. It makes sense.
And then, at a certain point, the systems, workflows, and operational side of the business need their own support.
In fact, it was always going to be someone else’s job.
You’re the coach.
You’re the one your clients come to for your expertise, your thinking, your presence, your work.
My job is to think with you and build the systems and structure so the business can move forward without everything depending on you.
This is all about getting the right support around you and your business.
So you can coach.
This is for you if…
You’re business is working, but too much still depends on you
You have ideas, offers, or content sitting in your notes app waiting to be built
You need someone who can see the whole picture and help move it forward
You’re looking for someone who can think strategically, not just complete tasks
You’re ready for support that lets your business get traction while you coach your clients.
You can feel that you’ve outgrown the way you’ve been running it
If you’ve ever thought,
"I just want someone who gets it without me having to explain everything."
"There's too much living in my head."
"I know I'm the thing slowing this down."
…you’re in the right place.
Services
Support can look different depending on the stage your business is in.
Some clients come in for a focused project.
Others stay for ongoing support as the business grows.
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Strategic Website & Funnel Support
website strategy
SEO
funnels
messaging structure
conversion flow
rebuilding a site that no longer matches the business
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Systems & Content Infrastructure
workflows
SOPs
content systems
launch organization
backend structure
operational support
platform organization
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Ongoing OBM Support
strategic partnership
ongoing implementation
operational oversight
thinking + building alongside you
recurring support as the business evolves
Hi! I’m Lei Ann, an Online Business Manager for coaches who have outgrown the scrappy version of their business.
I came to this work through health and wellness, building my own programs and learning firsthand what it takes to turn expertise into something people can find, trust, and buy.
That eventually pulled me into web strategy, SEO, systems, and the operational layer that holds a business together as it grows.
Now I work as an OBM for coaches who need someone who can see the whole picture, think it through with them, and build it out.
What clients are saying…
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"Wow. Thank you. I didn't realized how stressed I was about that."
HA, relationship coach
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“Working with Lei Ann changed everything.”
MA, RD and nutrition coach
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“She immediately understood my goals, even when I couldn't put it into words."
LG, Montessori guide
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"Lei Ann helped clarify my message and brought my ideas to life.”
AB, actuary coach
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"I finally feel confident about the direction I'm going and how to move forward."
JG, membership coach
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"I was overwhelmed. Now it feels so good to feel confident about my online presence."
KS, business coach
How it works
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We talk.
We start with a discovery call. You tell me what’s happening in your business, what feels stuck or missing, and what you’ve been trying to build.
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We map the work.
We figure out what actually needs attention, what can wait, and what would create the most relief and momentum right now.
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We build it.
I think with you and build alongside you. Sometimes that’s a focused project. Sometimes it becomes ongoing support as your business grows.
Frequently Asked Questions
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Completely. Most clients come in knowing something feels unsustainable, but not necessarily knowing exactly what needs to change yet.
That’s part of what we figure out together.
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Most likely, yes. I help build the systems, workflows, and structure underneath the business so the tasks are clearer, easier to delegate, and less dependent on you holding everything together and having to explain things over and over.
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No.
Some clients come in for a specific project.
Others stay longer-term because the collaboration works well.
We start with what makes sense for where you are now. -
websites and funnels
systems and workflows
course and podcast setup
content organization, backend structure
operational support across the business
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When you’re at the stage where your business is working but behind the scenes, it’s starting to feel harder to hold together.
If you have ideas, offers, or content that have been sitting quietly in your notes app and you need someone to help build them out.