STRUCTURED TO BE FOUND.
DESIGNED TO CONVERT.
Strategic web design + SEO for health & wellness coaches.
Your expertise has expanded.
You’ve outgrown your DIY site.
It’s time to rebuild it for where you’re headed.
“My website finally matches my expertise.”
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✔ Structured to be found.
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✔ Designed to convert.
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✔ Ready to evolve.
Before you scale your programs or send more traffic, your website needs to be ready.
You’ve done the work to build real expertise as a health and wellness coach.
Your certifications, programs, and experience are solid.
But your website was built in pieces.
Between clients.
Between launches.
Between real life.
And now it just doesn’t fit anymore.
This often looks like:
✘ A site that feels outdated or disconnected from where you are now.
✘ Not being sure whether your SEO is actually working.
✘ Feeling hesitant to run ads or send more traffic because you’re unsure how well the site converts.
✘ Visitors don’t immediately understand what you offer or what to do next.
✘ You have someone who can implement the needed website changes, but no clear strategic plan of what’s needed.
Here’s what changes when the structure is right:
✔️ Your expertise is immediately clear.
✔️ Your key pages guide decision-making naturally.
✔️ Your SEO is intentional, not accidental.
✔️ You can confidently send traffic (organic or paid) knowing the foundation is solid.
✔️ Your site evolves safely as your programs grow.
This is where The Sustainable Website Method comes in.
A clear, three-phase process designed to:
Stabilize what’s there.
Structure your most important pages intentionally.
Future-proof your site so it grows with you.
I’ve spent over a decade in the health and wellness space myself. Building, teaching, and serving real people with real needs.
As my own work evolved, I saw firsthand how much the structure behind a website matters.
Not just how it looks (I’m never mad at beautiful), but how it supports the business behind it.
Today, I bring that lens to established health and wellness coaches who are ready to scale and need a site that can support that growth.
A website can be more than a beautiful digital brochure. It can be a strategic engine designed to grow your business.
I define the structure, search strategy, and page flow your site needs so you can confidently send traffic, run ads, and share your link knowing it reflects your expertise and guides people clearly toward the next step.
Your website comes off your to-do list and starts working for you instead of quietly holding you back.
You can take the strategy and have your team implement it.
Or I can implement it for you.
Either way, you move forward with clarity, confidence, and a site built for where you’re headed.
When the Structure is Right
This is not about doing more or pushing harder.
It’s about having a foundation that quietly carries its weight.
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Feels calm, credible, and aligned
From the moment someone arrives, the experience reflects the level of your work.
Clean, elegant, and strategically designed so people immediately feel they’re in the right place.
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Guides people naturally
The path forward is clear.
Visitors understand what you offer, who it’s for, and what to do next without having to hunt, guess, or feel pressured.
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Is easy to manage
You can make updates confidently, knowing the structure is solid and the system won’t unravel with every small change.
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Works in the background
The foundation supports visibility, trust, and connection. Even while you’re focused on clients, programs, and real life.
Here’s how it works…
A clear, structured process. No overwhelm.
Step 1:
Apply
Fill out the 60-second application.
We’ll review your current site, your goals, and where you’re headed.
Step 2:
The Sustainable Website Method
We move through my three-phase framework:
Stabilize what’s there with an in-depth SEO and design audit.
Structure your most important pages with intentional SEO and strategic page flow.
Future-proof your site with the Sandbox System so it can evolve safely as your business grows (without you feeling dependent on anyone for every update).
This is a clear method that brings together strategy, structure, SEO considerations, and intentional design. Each working together so your site is cohesive, intuitive, and easy to move through.
Step 3:
Launch with confidence
With the right structure in place, your website is ready to support your growth.
You can send traffic, run ads, share your link, and share your programs knowing your site is working for you, not against you.
What clients are saying…
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“My website finally matches my expertise!”
“I used to dread sending people to my website. I was embarrassed, it felt amateur and didn’t represent who I was as an RD and nutrition coach. Working with Lei Ann, changed everything. The process was seamless and collaborative, and she made sure every detail was perfect. Now, my site positions me as an authority and works seamlessly where I need it to. I’m finally feel confident and proud to share my site with the world.”
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“She understood my vision instantly"
“If you're wanting a website that reflects your personality, expertise and attracts your target audience, definitely hire! Lei Ann is easy to work with. She immediately understood my goals and the transformation I wanted for my website, even when I couldn't put it into words.
10 out of 10!" -
"I was overwhelmed. Now - I feel so confident about my online presence!”
“Before working with Lei Ann, I was overwhelmed by my outdated website. It didn’t reflect my brand or attract the kind of clients I wanted. But from our first conversation, I felt seen and understood. Lei Ann guided me through every step of the process, making it stress-free and even exciting. Now, I have a gorgeous, professional website, and I feel so confident about my online presence!”
What You Walk Away With
A structured, search-ready website strategically designed to support your work now and as you grow.
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Strategic Blueprint
Before anything changes, you have clarity.
- A comprehensive SEO and structural audit
- Clear page hierarchy and intentional flow
- Defined keyphrases aligned with your offers
- A prioritized roadmap for what to update and why
You know exactly what your site needs, in what order.
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Structured for Growth
Your most important pages are intentionally designed to:
- Support search visibility
- Guide decision-making naturally
- Clarify what you offer and who it’s for
- Convert traffic without pressure
The structure supports people, SEO, and AIO.
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Built-In Independence
You’re not left dependent.
- The Sandbox System for safe updates and testing
- Personalized tutorial videos
- A structure that won’t unravel with every change
You can confidently update and evolve your site as your business grows.
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Implementation Options
You choose the level of support.
- Take the strategic plan to your team
- Or have me implement the changes for you
Either way, you move forward with clarity rather than guesswork.
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Yes.
My role is strategy, structure, SEO alignment, and page flow.
Copywriting focuses on brand voice development.
If you’re working with a copywriter, I make sure the structure supports how people actually move through the page and how search engines understand it.
If you aren’t working with a copywriter and would like one, I have some amazing ones in my network that I’m happy to recommend.
In short, your copywriter focuses on message.
I focus on how it’s structured, positioned and built into the page to convert.
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Both options are available.
Many clients come to me for the full strategic blueprint and have their own team implement it.
Others prefer that I handle implementation as well.
Either way, the strategy comes first so every decision has a clear purpose behind it.
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If you’re unsure whether a full rebuild is necessary, we can start with a focused standalone audit.
You’ll receive clear insight into what’s working, what’s not, and what to prioritize so you can make an informed decision.
If you decide to go ahead for a full redesign, the price of the audit will be applied toward it.
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I specialize in Squarespace because it’s powerful and manageable long-term.
That said, strategy isn’t platform-specific.
Structure, search alignment, and conversion flow apply regardless of where your site lives.
If you’re unsure whether your platform makes sense for your next stage, we can talk through it.
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Projects are scoped based on your goals and the level of support you need.
Standalone strategic audits are a lower investment.
Full implementation projects typically range from $7,500–$15,000.
After reviewing your application and goals, you’ll receive a clear, tailored proposal so there are no surprises as we move forward.
To reserve your space, a 50% deposit is due upon signing the project agreement.
The remaining balance is due upon project completion.This structure keeps the process simple and predictable for both of us.
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No.
The Sandbox System and personalized training videos are designed so you can update and evolve your site safely and confidently.
You’ll understand how it works and how to use it.
And if you want continued strategic support from me, it is available but optional.
Frequently Asked Questions
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